Learn how to taste Lindt Chocolate

Our step by step guide

Follow the tasting advice from our Lindt Master Chocolatier, Thomas Schnetzler, and you’ll soon be a chocolate expert. Practice makes perfect, so is there a better excuse to enjoy Lindt EXCELLENCE Chocolate?

Get ready to embrace chocolate with all your senses and explore the delicious world of Lindt EXCELLENCE. Make sure that you are not in a hurry. Time is needed to complete a truly exceptional tasting experience.


Overall, quality chocolate should have a nice sheen to it. You will find a wide range of different tones of brown depending on the type of chocolate and the percentage of cocoa.

Both the chocolate and its packaging give your senses certain impressions and expectations of taste. Savour the process of slowly opening your Lindt EXCELLENCE chocolate before tasting - this all contributes to your sensory enjoyment.


High quality chocolate should melt with your body temperature. Hold a piece of chocolate between your thumb and index finger and gently rub. Once the chocolate begins to melt, feel the texture. You want to look for a smooth texture. The particles in Lindt chocolate are so small that our chocolate is never sandy or rough, you should not be able to feel the particles with your fingers.


Can you hear a “snap” sound when you break a piece? Quality chocolate will break easily and neatly. Dark chocolate has a clear, sharp snap, milk or white chocolate has a more gentle snap because of the milk content.


Bring the chocolate close to your nose to inhale its aroma. Does the chocolate have a distinct smell or is it subtle? Do you detect any other scents – such as vanilla, any spices, or fruit flavours?


Put a small piece in your mouth, let the chocolate sit on your tongue and begin to melt. Make sure you inhale through your mouth and out through your nose – this allows for the flavours and aromas to fully penetrate your senses.

Now bite the piece a few times and concentrate on the taste and texture. Is it spicy, sweet or salty? Fruity or nutty? Can you tell which fruits? Is it earthy? Use your palate to savour the chocolate and challenge yourself to identify intricate flavour nuances. Also discover the length of palate as well as the smooth and velvety mouthfeel.

Note: Make sure to have a palate cleanser on hand between each tasting. We recommend room temperature water and unsalted crackers.